Our website has helped Russian Riverkeeper maintain the river by encouraging visitors to get directly involved. Residents who live on the river can report environmental violations, like unauthorized dumping and tree-cutting. Visitors can see an events calendar, sign up for e-mail updates, and look at pages dedicated to each of the major issues threatening the Russian. And they can join the organization and submit donations using a simple one-page form.

Visually, the site reinforces the organization’s core mission by putting the river and its inhabitants, like the endangered chinook salmon, front and center. The organization’s logo and the site’s main image of the river are coupled together to emphasize the group’s commitment to maintaining the river through direct patrols. Throughout, the site helps promote the best argument for protecting the Russian, a strong knowledge of the river itself.